Casos de marketing estratégico | Jon Martínez | Profesores ESE

Rickemune-Vax Inmersión. Case published in 2015 by ESE Business School, Universidad de los Andes

Posted on 10/01/202313/01/2023 by Jon Martínez

LATAM Airlines unifica sus marcas. Case published in 2015 by ESE Business School, Universidad de los Andes.

Posted on 10/01/202313/01/2023 by Jon Martínez

Pulso by Guante. Case published in 2015 by ESE Business School, Universidad de los Andes.

Posted on 10/01/202313/01/2023 by Jon Martínez

Pulso by Guante. Case published in 2015 by ESE Business School, Universidad de los Andes.

Apple Watch(A): Estreno Mundial. Apple Watch (B): dos meses después. Cases published in 2015 by ESE Business School, Universidad de los Andes.

Posted on 10/01/202313/01/2023 by Jon Martínez

La Llegada de Walmart a Chile. Case published in 2009 by ESE Business School, Universidad de los Andes.

Posted on 10/01/202313/01/2023 by Jon Martínez

LAN Airlines. Case published in 2007 by ESE Business School, Universidad de los Andes.

Posted on 10/01/202313/01/2023 by Jon Martínez

Jumbo vs. Líder: the Battle for the Chilean Supermarket Industry. Case published in 2004 by ESE Business School, Universidad de los Andes.

Posted on 10/01/202313/01/2023 by Jon Martínez

Quatro: the introduction in Chile. Case published in 2003 by ESE Business School, Universidad de los Andes. With several students.

Posted on 10/01/202313/01/2023 by Jon Martínez

Quatro: the introduction in Chile. Case published in 2003 by ESE Business School, Universidad de los Andes. With several students.

Jumbo and Cencosud. Case published in 2001 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With several students.

Posted on 10/01/202313/01/2023 by Jon Martínez

Ford Ka: the introduction in Chile. Case published in 1999 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With Rodrigo Sánchez.

Posted on 10/01/202313/01/2023 by Jon Martínez