Jon Martínez | Jon Martínez | Profesores ESE | Page 7

Frutas de Exportación Ltda. (A) and (B). Cases published in 1993 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez.

Posted on 10/01/202310/08/2023 by Jon Martínez

Chilean Grapes Ltda. (A) and (B). Cases published in 1992 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez.

Posted on 10/01/202313/01/2023 by Jon Martínez

Endesa-Chile, in José de la Torre, Yves Doz, and Timothy Devinney, Managing the Global Corporation, Case Studies in Strategy and Management, McGraw-Hill, 2000.

Posted on 10/01/202313/01/2023 by Jon Martínez

David Del Curto S.A., in John A. Quelch, Kamran Kashani and Sandra Vandermerwe, European Cases in Marketing Management, Irwin, 1994.

Posted on 10/01/202313/01/2023 by Jon Martínez

Benetton SpA (A), in European Cases in Strategic Management, edited by John Hendry and Tony Eccles, with Sumantra Ghoshal, Per Jenster and Peter Williamson, Chapman & Hall, London, 1993.

Posted on 10/01/202310/08/2023 by Jon Martínez

David Del Curto S.A. and the Fresh Fruit Market, in John A. Quelch, Robert D. Buzzell and Eric R. Salama, The Marketing Challenge of 1992, Addison Wesley Publishing Company, 1990. With John A. Quelch.

Posted on 10/01/202313/01/2023 by Jon Martínez

Consorcio Ferrex, Journal of Business Research, volume 50, number 1, 41-46, October 2000. Special Issue: Case Studies in Latin American Business. With María Eugenia Goiri and Antonio Egido.

Posted on 10/01/202313/01/2023 by Jon Martínez

Endesa, Journal of Business Research, volume 50, number 1, 57-70, October 2000. Special Issue: Case Studies in Latin American Business. With Esteban Brenes and Esteban Skoknic.

Posted on 10/01/202313/01/2023 by Jon Martínez

Virutex-Ilko S.A., Journal of Business Research, volume 50, number 1, 83-95, October 2000. Special Issue: Case Studies in Latin American Business. With Rodrigo Báez and Fernando Salinas.

Posted on 10/01/202313/01/2023 by Jon Martínez

Millennials y Centennials en la Empresa Familiar: ocho hallazgos clave para las Familias empresarias. ESE Revista de Egresados Nº19, diciembre 2022. With María de los Ángeles Tapia.

Posted on 10/01/2023 by Jon Martínez