Categoría: Casos publicados en libros

Endesa-Chile, in José de la Torre, Yves Doz, and Timothy Devinney, Managing the Global Corporation, Case Studies in Strategy and Management, McGraw-Hill, 2000.

David Del Curto S.A., in John A. Quelch, Kamran Kashani and Sandra Vandermerwe, European Cases in Marketing Management, Irwin, 1994.

Benetton SpA (A), in European Cases in Strategic Management, edited by John Hendry and Tony Eccles, with Sumantra Ghoshal, Per Jenster and Peter Williamson, Chapman & Hall, London, 1993.

David Del Curto S.A. and the Fresh Fruit Market, in John A. Quelch, Robert D. Buzzell and Eric R. Salama, The Marketing Challenge of 1992, Addison Wesley Publishing Company, 1990. With John A. Quelch.