Buena Vista International: The Global Marketing of Disney Movies. Case published in 2000 by the Anderson School of Management at UCLA. With Maria Nicoletta Bernardi and Danielle Jackson. Posted on 10/01/202310/08/2023 by Jon Martínez
Lan Chile: The Spirit of the Southern World. Case published in 2000 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With Rodrigo Sánchez. Posted on 10/01/202310/08/2023 by Jon Martínez
Ford and the Automotive Industry in 1999. Case published in 2000 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With Rodrigo Sánchez. Posted on 10/01/202310/08/2023 by Jon Martínez
SQM: The World Reorganization. Case published in 2000 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With several students. Posted on 10/01/202310/08/2023 by Jon Martínez
SQM: The Marketing of Fertilizers in Latin America. Case published in 2000 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With several students. Posted on 10/01/202310/08/2023 by Jon Martínez
The Internationalization of the Supermarkets Industry in South America. Case published in 1999 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With several students. Posted on 10/01/202310/08/2023 by Jon Martínez
CMPC Celulosa. Case published in 1999 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With several students. Posted on 10/01/202310/08/2023 by Jon Martínez
Endesa-Chile. Case published in 1993 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With Esteban Skoknic. Posted on 10/01/202313/01/2023 by Jon Martínez
Fundación Chile. Case published in 1993 by International Institute for Management Development (IMD), Lausanne, Switzerland. Posted on 10/01/202313/01/2023 by Jon Martínez
Cochrane S.A. Case published in 1992 by International Institute for Management Development (IMD), Lausanne, Switzerland. Posted on 10/01/202310/08/2023 by Jon Martínez