Cochrane S.A. Case published in 1992 by International Institute for Management Development (IMD), Lausanne, Switzerland. Posted on 10/01/202310/08/2023 by Jon Martínez
Virutex Ilko S.A. Case published in 1991 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With Fernando Salinas. Posted on 10/01/202313/01/2023 by Jon Martínez
Consorcio Ferrex. Case published in 1989 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With María Eugenia Goiri and Antonio Egido. Posted on 10/01/202310/08/2023 by Jon Martínez
David Del Curto, S.A. Case published in 1989 by the Division of Research, Harvard Graduate School of Business Administration, number N9-590-016. With John A. Quelch. Posted on 10/01/202313/01/2023 by Jon Martínez
Benetton, S.p.A. Case published in 1988 by the División of Research, Harvard Graduate School of Business Administration, number N9-389-074. With J. Carlos Jarillo. Posted on 10/01/202310/08/2023 by Jon Martínez
Freixenet, S.A. Case published in 1988 by División de Investigación del IESE, Universidad de Navarra. Posted on 10/01/202313/01/2023 by Jon Martínez
Miguel Torres-Chile (A) and (B). Cases published in 1987 by División de Investigación del IESE, Universidad de Navarra. Posted on 10/01/202313/01/2023 by Jon Martínez
Rickemune-Vax Inmersión. Case published in 2015 by ESE Business School, Universidad de los Andes Posted on 10/01/202313/01/2023 by Jon Martínez
LATAM Airlines unifica sus marcas. Case published in 2015 by ESE Business School, Universidad de los Andes. Posted on 10/01/202313/01/2023 by Jon Martínez
Pulso by Guante. Case published in 2015 by ESE Business School, Universidad de los Andes. Posted on 10/01/202310/08/2023 by Jon Martínez