Apple Watch(A): Estreno Mundial. Apple Watch (B): dos meses después. Cases published in 2015 by ESE Business School, Universidad de los Andes. Posted on 10/01/202313/01/2023 by Jon Martínez
La Llegada de Walmart a Chile. Case published in 2009 by ESE Business School, Universidad de los Andes. Posted on 10/01/202313/01/2023 by Jon Martínez
LAN Airlines. Case published in 2007 by ESE Business School, Universidad de los Andes. Posted on 10/01/202313/01/2023 by Jon Martínez
Jumbo vs. Líder: the Battle for the Chilean Supermarket Industry. Case published in 2004 by ESE Business School, Universidad de los Andes. Posted on 10/01/202313/01/2023 by Jon Martínez
Quatro: the introduction in Chile. Case published in 2003 by ESE Business School, Universidad de los Andes. With several students. Posted on 10/01/202310/08/2023 by Jon Martínez
Jumbo and Cencosud. Case published in 2001 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With several students. Posted on 10/01/202313/01/2023 by Jon Martínez
Ford Ka: the introduction in Chile. Case published in 1999 by Escuela de Negocios de Valparaíso, Universidad Adolfo Ibáñez. With Rodrigo Sánchez. Posted on 10/01/202313/01/2023 by Jon Martínez
Grupo Omega. Case published in 2020 by ESE Business School, Universidad de los Andes. Posted on 10/01/202310/08/2023 by Jon Martínez
Los Hermanos Dalt. Case published in 2020 by ESE Business School, Universidad de los Andes. Posted on 10/01/202310/08/2023 by Jon Martínez
La Familia Martens. Case published in 2018 by ESE Business School, Universidad de los Andes. Posted on 10/01/202313/01/2023 by Jon Martínez